Technology has influenced every aspect of our lives and real estate is no exception.
Welcome to augmented reality (AR).
Goldman Sachs predicts the virtual reality and augmented reality market in real estate could top $2.6 billion by 2025, forever altering how we view properties.
Unsure of what to expect with augmented reality real estate? Here’s a guide to the technology revolutionizing the industry.
Unlike virtual reality, AR superimposes images or text over our view of the world. It blurs the line between reality and technology thereby creating a seamless experience for the viewer.
In real estate, AR lets potential buyers tour a property via their smartphones regardless of their location. AR also lets realtors tweak the room’s designs and styles either choosing a traditional or modern finish.
AR has many benefits for realtors and it’s important to see how current methods can be improved.
Visualization is key in real estate and has the power to make or break a sale. It’s the realtor’s goal to help buyers see if the listing aligns with their needs.
But the current tools realtors use have limitations, for example:
- Photo adverts don’t show the property’s full aesthetic
- 3D models are interactive but don’t offer a complete representation
- Visiting each site in-person is time-consuming
- Text descriptions say little about the listing
AR tools and apps address these pain points so the client gets an immersive experience of the property.